Yes. The check and the 15-minute call after it are free, and there's nothing to sign.

Will my business be on YouTube?

Only if you tick the box. Otherwise your check is private: a written check sent to you, plus the free call, and nothing is published.

Can a video come down later?

Any time, the same day, no questions asked. Reply to the email or comment on the video.

Who is the cartoon host?

An illustrated version of Mike with a synthetic voice. The checks are real, and the person on the free call is the real Mike.

Website checks · a YouTube show

A website check, the way your customers see it.

One local business website at a time, looked at the way a new customer would: what it says in five seconds, whether Google and AI assistants can find it, and whether it gets the phone to ring. Then three fixes, ranked. Free, and yours can be next.

Request a free check →Watch the checks

Hosted by an illustrated Mike with a synthetic voice. The checks are real, and so is Mike on the free call.

0:00 Three questions

Same three questions, every time.

What does it say in five seconds?
Can Google and AI assistants find it?
Does it get the phone to ring?

Then three fixes, in the order they'd pay off. The check is about the website, never the business behind it.

0:20 The 5-second test

Land cold.
Five seconds.

Desktop, then phone. Can a stranger tell what the business does, where it is, and how to reach it, before their thumb goes back to Google?

0:50 Findings

Only what the page itself shows.

Every finding quotes the site: the real title tag, the real footer, the real first screen. No guesses, and no jokes at anyone's expense.

Title tag: “Home”; One word. It's the blue link Google shows.
First screen on a phone: No phone number, no button, a 3 MB photo; The one thing an emergency caller needs isn't there.
Footer: “© 2019 Tallbrook Plumbing”; It tells visitors nobody has been here in years.

Example · a made-up site

2:00 The AI answer

Who does AI recommend?

An AI assistant is asked who the best businesses of that kind are in that town. The answer is shown word for word, with the date. It's one answer on one day, but it's the answer a customer would have gotten.

“Who are the best plumbers in Tulsa?”

Tallbrook Plumbing wasn't one of them.

Example · a made-up site

2:30 Three fixes

Three fixes, ranked.

Put a tap-to-call button in the mobile header. Someone with a burst pipe shouldn't have to hunt for it.
Write a real title tag: the service, the city, the offer. It's the first line of every search result.
Update the footer year and the team photo. Small, and it says someone's home.

Example · a made-up site

3:10 Scorecard

A score, and it's an opinion.

Design, SEO and leads, out of ten. It's Mike's judgment, and the episode says so.

Design5/10
SEO3/10
Leads4/10

Example · a made-up site

3:30 Your turn

Want one for your site?

Tell us where it lives. You choose whether it can be in a public episode or stays a private check just for you.

Checks so far

Before you ask

Is it really free?: Yes. The check and the 15-minute call after it are free, and there's nothing to sign.
Will my business be on YouTube?: Only if you tick the box. Otherwise your check is private: a written check sent to you, plus the free call, and nothing is published.
Can a video come down later?: Any time, the same day, no questions asked. Reply to the email or comment on the video.
Who is the cartoon host?: An illustrated version of Mike with a synthetic voice. The checks are real, and the person on the free call is the real Mike.