Case study · Personal Brand

HannahPKY and how it's built.

A scientist and writer's home on the web — her writing, her work, and a way to reach her.

Hannah G. Polikowsky, PhD, is a scientist, storyteller and strategist. Her site holds both sides: letters, poems and essays in a filterable archive, and the background and résumé that go with her work in health and well-being. WebsiteMike built it with her on WordPress and Elementor, and showed her how to run it herself.

  • writing + portfolio
  • WordPress + Elementor
  • 13 posts · 3 categories
  • SEO 100 · Sep 2026
hannahpky.com · Homepage
HannahPKY homepage: a photo of Hannah on a terrace beside 'Hi, I'm Hannah G. Polikowsky, PhD' and a Featured Writing card with three recent posts.
hannahpky.com · Writing archive
HannahPKY writing archive: a 'Writing Archive' banner, All / Essays / Letters / Poems filters, and illustrated post cards.
hannahpky.com · About
About page: a collage of garden photos of Hannah beside 'About Me' and a line about improving how we treat human health imbalances.
What we built

The front door.The details.

The public site

  • 01

    A writing archive that sorts itself

    Letters, poems and essays in one archive with filter links, and a Featured Writing page that introduces the collection in her own words.

  • 02

    The professional side

    An About page, a résumé and a contact form, one click away in the same short menu as the writing.

Under the hood

  • 01

    Built to be found

    Search basics were part of the build, not an afterthought: Lighthouse scores the homepage, the writing archive and the About page 100 for SEO.

  • 02

    Hers to run

    Hannah publishes on her own. New posts slot into the archive and its categories without a developer, because she was taught how the editor works.

100Lighthouse SEO score

Homepage, writing archive and About page, measured September 2026.

“I considered launching a personal website for years, but the vision in my head and how best to execute seemed too high of a barrier to surmount. … Mike listened to my vision, provided his acumen on how best to execute (e.g. SEO), and patiently explained tips and tricks for using Elementor.”

Hannah PolikowskyHannahPKY

Every day without a great siteis a day of lost customers.

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