Case study · End-of-Life Care

Dying With Angels and how it's built.

A sacred passage doula's website — gentle, clear, and one click from a first conversation.

Michelle L'Ecuyer is a Sacred Passage Doula and end-of-life coach. She helps people plan the end of life they want and makes sure their wishes are carried out. WebsiteMike built the site that explains what that work is, walks through it stage by stage, and lets someone book a free 30-minute call from any page.

  • end-of-life doula
  • site + online booking
  • free 30-min intro call
  • PageSpeed 99 · Sep 2026
dyingwithangels.com · Homepage
Dying With Angels homepage: Michelle's portrait and 'What is a Sacred Passage Doula?' over a sunlit beach, with a Schedule A Free Call button.
dyingwithangels.com · My mission
My Mission section: Michelle's mission statement on a card over a soft pink rose.
dyingwithangels.com · The four stages
The 4 Stages of Dying: four expandable rows for the earth, water, fire and air stages.
What we built

The front door.The details.

The public site

  • 01

    What a doula does, plainly

    The page opens on the question most visitors arrive with — what is a sacred passage doula? — answered in Michelle's own voice, then her mission: a vision map for the journey, the paperwork secured, the final vigil planned.

  • 02

    The four stages, one at a time

    Earth, water, fire and air: each stage of dying opens on its own, so a visitor reads only as much as they're ready for.

Under the hood

  • 01

    Booking without the back-and-forth

    Every Schedule A Free Call button opens her calendar for a 30-minute introductory call, so the first step never waits on an email reply.

  • 02

    A light page

    About 570 KB in all, and the main image paints in under a second on desktop — nothing that makes a hard moment harder.

99desktop PageSpeed score

Measured on the live site in September 2026.

Every day without a great siteis a day of lost customers.

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