case studies

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Small Farm Website Case Study

This case study explores how Rough & Ready Farm is going digital. Introduction Building Rough & Ready Farm’s website was a lot of fun.  Their mission is to grow and provide local, sustainable, and healthy food to families in the farm’s surrounding hometown of Longmont, Colorado. The Rough & Ready Farm (RRF) is named after the condition of the farm’s all-important irrigation water ditch.  Rough & ready not only describes the ditch but also the farmers using it to work their 10 acres.  A partnership between Laura Q. and Dave T. – two experienced farmers – makes for a complimentary rough & ready farmer duo. When I first spoke with them about their website they were deciding what CMS (Content Management System) to use.  They had heard of WordPress and Wix and SquareSpace but did not have experience with any platform. In fact, we had a conference call with a

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